Tag Archives: meal deals

Discounting is damaging brands, says Horizons

Charging the full price for a meal out will become more difficult for restaurant and pub operators as diners become increasingly accustomed to discounts through of the widespread availability of money-off vouchers. This was one of the key messages to an audience of leading foodservice operators and suppliers at a Breakfast Briefing held in London […]

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Horizons’ research questions value of discount vouchers

Latest QuickBite research from market analyst Horizons shows that restaurants could be wasting their time and money issuing discount vouchers as the majority of consumers (55%) don’t base their decision to eat out on the availability of a money-off deal, while only 17% of consumers even use discount offers or vouchers. Some 25% of diners […]

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