Tag Archives: discount vouchers

Discounting is damaging brands, says Horizons

By Tilburstow Media Partners | Published: 07/12/2010

Charging the full price for a meal out will become more difficult for restaurant and pub operators as diners become increasingly accustomed to discounts through of the widespread availability of money-off vouchers. This was one of the key messages to an audience of leading foodservice operators and suppliers at a Breakfast Briefing held in London […]

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Horizons’ research questions value of discount vouchers

By Tilburstow Media Partners | Published: 07/09/2010

Latest QuickBite research from market analyst Horizons shows that restaurants could be wasting their time and money issuing discount vouchers as the majority of consumers (55%) don’t base their decision to eat out on the availability of a money-off deal, while only 17% of consumers even use discount offers or vouchers. Some 25% of diners […]

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