Staycity customers are being urged to ‘Book direct for a better deal’ in a marketing campaign launched this month by the leading aparthotel operator.
Customers who book direct via the company’s website will be guaranteed the lowest rate available or a 10% refund, be eligible for complimentary early check-in and late check-out, flexible cancellation facilities, the opportunity to book larger apartments that aren’t available through online travel agents, as well as the opportunity to win a stay for free.
A donation to one of Staycity’s nominated charities will also be made for every online booking made.
“It’s important to us that we build a direct relationship with our customers and that we can pass on special offers and discounted rates more quickly and easily,” explained Staycity CEO Tom Walsh.
“That’s difficult to do through a third-party booking agent, so we’re urging our guests to book their stay through our own website to benefit from these offers and the price guarantee.”
Next week [5 February] Staycity opens 170 new apartments in Birmingham’s Newhall Square, the company’s second site in the city. Newhall Square is in Birmingham’s historic Jewellery Quarter within walking distance of the National Indoor Arena, Birmingham New Street train station, and the Bullring Shopping Centre.
The project, which has taken nearly two years to complete, consists of four studios, 142 one-bedroom apartments sleeping three to four people, and 24 two-bedroom apartments accommodating up to six people. All have fully-equipped kitchenettes, sitting areas and bathrooms, with a 24-hour reception service, fitness room and on-site parking.
Newhall Square will have a lounge area on its ground floor with Staycity’s first food & beverage offer. This will include freshly ground coffee and tea, Continental breakfasts in the morning and light snacks in the afternoon. The lounge is also suitable for meetings and offers access to super-fast fibre optic Wi-Fi.
Staycity opened its first site in Birmingham in 2006, with occupancy remaining consistently over 90%.
“Birmingham has been one of our best-performing sites, with strong demand from leisure and corporate bookings. We are confident Newhall Square will be just as popular,” said Walsh.
Staycity serviced apartments and aparthotels can now be found in eight major cities across the UK and Europe. The company’s European expansion plans will take it from 1,000 apartments to 3,500 over the next 24 months. [ends]
* Staycity will be attending this year’s Business Travel Show at London’s Olympia (24-25 February 2016, stand B264).
For further information please contact:
Linda Pettit, Tilburstow Media Partners
Linda@tilburstowmedia.co.uk
Tel: +44 13 4283 2866 / Mob: +44 79 7378 9853
About Staycity
Staycity is a privately held company with headquarters in Dublin, offering quality short-term apartment and aparthotel lettings in city centre locations. By Summer 2016, Staycity will operate over 1,800 apartments in 15 properties across 11 European cities including Birmingham, Dublin, Edinburgh, Liverpool, London Covent Garden, London Heathrow, London Greenwich, Lyon, Manchester, York, Marseille, Paris and Amsterdam.
All properties feature 24-hour reception with many offering private car parking facilities on site as well as providing fully equipped kitchens with dining area, sitting area and bathroom. Additional apartment features include complimentary Wi-Fi access and flat screen TV while weekly housekeeping is also included. Ideal for both short and long term use, all properties come with a high emphasis on comfort and convenience.
In 2015 Staycity was inducted into the TripAdvisor Hall of Fame, having won a Certificate of Excellence award for its Birmingham (Arcadian Centre) and Dublin (Saint Augustine Street) locations for five consecutive years.
CEO Tom Walsh founded Staycity in 2004, with his brother Ger. www.staycity.com